Crafting Delicious
Redefining
Margarines for the Future
EAPP is a Malaysian company dedicated to growing your bakery business with our expertise and diverse assortment of bakery fat solutions. Since 2005, we’ve believed that success comes from deep consumer understanding — following trends, anticipating needs, and continuously developing appealing, performance-driven solutions.
Our Business Philosophy
A company culture shaped by Co.Creation, Community Development & Continuous Improvement — building long-lasting value for partners.
Co.Creation
We work closely with customers to co-create value, implement product development projects, and create solutions tailored to real market needs.
Community Development
We build strong, face-to-face consumer connections, ensuring long-lasting and meaningful relationships between brand and consumer.
Continuous Improvement
We encourage an entrepreneurial mindset and constantly refine operations, technology, and processes for better performance.
Building Your Personal Brands & Signature Culinary Delights
Trans-free baking solutions designed for performance, process efficiency, and competitive advantage.
Trans-Free Product Expertise
Our primary focus is creating trans-free bakery fats supported by scientific and technical expertise for custom-designed applications.
Enhancing Performance
We improve product performance and process efficiencies, enabling assertive value creation and long-term competitive advantage.
Continuous Improvement Mind-set
Our R&D specialists apply modern food technologies to build future capabilities and strengthen customer competitiveness.
- 1
Ingredient & Technology Analysis
In-depth study of ingredients and cutting-edge food technologies to enhance performance and expand capabilities.
- 2
Future-Ready Innovation
Developing new solutions that meet emerging market demands and give customers a strategic edge.
EAPP Customer Service Initiatives (ECSI)
Designed to deliver scientific precision and technical advantage through custom-designed application support.
Performance Enhancement
Solutions that boost product functionality, improve texture, stability, shelf life, and overall quality.
Process Efficiency
Enhancing the efficacies of production processes for better cost control, throughput, and consistency.
Accretive Value Creation
Driving measurable value by aligning technical insights with commercial goals.
Scientific excellence behind every solution
Our Technical Divisions
Balancing nature and science to ensure safe, high-quality, life-enhancing products.
A team of experienced professionals dedicated to delivering solutions that meet real consumer needs.
Evaluates physical properties of fats in baked goods — texture, volume, moisture, shelf life, taste — and tests new recipes and technologies.
Hands-on baking demonstrations and workshops in a fully equipped kitchen environment.
Advanced research on chemical & physical properties using tintometer, penetrometer, incubators, microbial activity tools, acidity & color analyzers, and more.
Strict safety protocols aligned with world-leading audit programs to safeguard consumer health.